物质主义价值观量表
物质主义价值观量表（Materialistic Values Scale，简称 MVS）是Richins 和Dawson于1992年编制的，用于测量个体对物质财富的重视程度[1]。
中文版由李静和郭永玉于2009年进行翻译和修订，并以大学生为被试，信效度良好。
内容简介
MVS为自评量表，共18题，包括物质中心、物质快乐和物质成功三个维度，采用Likert 5点量表计分， 从“很不同意” 到 “非常同意”。Richins于2004年重新修订了该量表，形成了15个条目的新版本[2]。
量表英文版
18题版
1. I admire people who own expensive homes‚ cars‚ and clothes.
2. Some of the most important achievements in life include acquiring material possessions.
3. I don't place much emphasis on the amount of material objects people own as a sign of success.*
4. The things I own say a lot about how well I'm doing in life.
5. I like to own things that impress people.
6. I don't pay much attention to the material objects other people own.*
7. I usually buy things I need.*
8. I try to keep my life simple‚ as far as possessions are concerned.*
9. The things I own aren't all that important to me.*
10. I enjoy spending money on things that aren’t practical.
11. Buying things gives me a lot of pleasure.
12. I like a lot of luxury in life.
13. I put less emphasis on material things than most people I know.*
14. I have all the things I really need to enjoy life.*
15. My life would be better if I owned certain things I don't have.
16. I wouldn't be any happier if I owned nicer things.* [My life would be better if I owned nicer things.*]
17. I'd be happier if I could afford to buy more things.
18. It sometimes bothers me quite a bit that I can't afford to buy all the things that I like.
* reverse scored items
量表中文版
我佩服那些拥有昂贵房屋、汽车和衣服的人们
获得物质财产是生命中最重要的成就之一
我并不强调将人们拥有的物质财富的数量作为他们成功的标志
在很大程度上, 我拥有的东西可以表明我在生活中表现如何
我喜欢拥有那些给别人以深刻印象的东西
我并不太注意其他人拥有的物品
我通常只买需要的东西
我拥有的东西对我来说并不是那么重要
购物给我带来很多乐趣
比起我认识的很多人来说, 我不那么重视物质的东西
我拥有了享受生命所需的所有东西
如果拥有某些现在没有的东西, 我的生活会更好
假使我拥有更好的东西, 我并不会因此而更加快乐
如果我能买得起更多的东西, 我会更加快乐
我买不起所有想要的东西, 我时常为此感到烦恼
量表来源：张红霞,王晨.(2003).北京市青少年物质主义态度的实证分析. 青年研究(09),1-5.
- ^ Richins, M. L., & Dawson, S. (1992). A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation. Journal of Consumer Research, 19(3), 303.
- ^ Richins, M. L. (2004). The Material Values Scale: Measurement Properties and Development of a Short Form. Journal of Consumer Research, 31(1), 209–219.